
Brand Strategy &
Market Activation in Korea
Brand Soree is a Seoul-based brand strategy and communication studio supporting luxury, art, beauty, hospitality, and lifestyle brands in the Korean market.
We connect strategy with PR, media, influencer coordination, VIP experience, and local execution.

01
Core Support
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Korean Market Strategy
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PR & Media Communication
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Influencer & KOL Coordination
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VIP & Guest Experience
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Local Execution Structure
02
Selected Work
Integrated Resort & Luxury Hospitality Group
Korea Market Strategy & Local Communications Execution
Chaumet at Frieze Seoul 2024
Art Fair Communication & VIP Experience Execution
Ulsan International Art Fair 2024
VIP Marketing & Experience Strategy
Major Media Group Art Fair
Art Fair Strategy & Brand Experience Activation


03
Founder
Sienna Kim
Founder & Director, Brand Soree
20+ years of experience with global luxury and beauty brands, including Richemont, LVMH, and Amorepacific.
Author & columnist writing on brands, art, and luxury.
