Brand Strategy &
Market Activation in Korea
Brand Soree is a Seoul-based consulting studio supporting international brands entering and growing in Korea.
We connect global brand direction with the Korean market, from strategy and localization to communication and local execution.
01
Core Services
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Korea Market Strategy
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Brand & Content Localization
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Communications, Media & Influencer Strategy
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Partnership & Collaboration Advisory
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Customer & VIP Experience
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Local Project Execution
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Selected Work
Integrated Resort & Luxury Hospitality Group
Korea Market Strategy, Brand & Content Localization, Media, Influencer & Partnership Advisory
The Select Art Fair by Chosun Daily 2026
Art Fair Strategy, Experience Design & Full Project Execution
Chaumet at Frieze Seoul 2024
Art Fair Communication & VIP Experience Execution
Ulsan International Art Fair 2024
VIP Marketing & Experience Strategy
03
Founder
Sienna Kim
Founder, Brand Soree
Brand Strategist & Project Director
20+ years of experience with global luxury and beauty brands within Richemont, LVMH, and Amorepacific.
Author & columnist writing on brands, art, and luxury.
Photo: Seoul Tourism Organization / Seoul Tourism Archive · KOGL Type 1